I am here at Blogworld in Los Angeles. I just finished a session listening to Michael and I have to say that social media is so simple yet so hard. Hard because the simple feels more complicated then it is. One simple hardfast rule in Social Media is focus on the audience. Focus on what they need and what you can do for them. Such a simple task, yet difficult for some reason to execute-Because it takes patience for a return. It takes a bit of faith. When you can provide that help, that faith is so transparent that people will reciprocate that help. Nothing and no one is too small.